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This year, the Nixon team is participating in Giving Tuesday 2024 by partnering with 43 Institute, a nonprofit organization formed in memory of Ken Block.
43 Institute (43i) was founded by the family of late motorsports & action sports icon and entrepreneur Ken Block to create pathways for underserved, highly driven "motivated misfits" with aspirations in action sports, motorsports, and the creative arts.
For Giving Tuesday 2024, Nixon will donate a portion of proceeds generated on Nixon.com for the day.
Keep reading to learn more about how the 43 Institute has made a real impact in people's lives.
The Impact of 43 Institute
Here are a few of the ways that 43 Institute has made an impact in the lives of young people. More information on these examples can be found here.
Mentorship Pathways
43i is partnered with Sports Management Mastermind. Together, they offer action sports athletes and their families scholarships to attend an intensive 6-week workshop built to help these young athletes build successful careers.
Creating Access
Through a partnership with Stoked, 43i sponsors students through multiple programs that use board sports culture to close the opportunity gap. From the 43i website:
Students build confidence and self-expression while developing essential life skills, including patience, time management, creativity, teamwork, and determination. This is directly making a difference in kids' lives: 100% of the youth are new to snowboarding & surf, 97% are BIPOC, 93% are from low-income households, 42% are female, 4% are non-binary, and 98% embrace our core values.
Skills Development
43i is committed to helping young people learn and develop a variety of skills ranging from interpersonal skills to art classes. They do this by providing scholarships to attend Woodward camps and by financially supporting art education programs.
Improving Mental & Physical Health
Through "Project Brain Bucket", 43i promotions both mental health and physical safety. This project enables 43 Institute to give 43 helmets per donation event to youth who may not be able to afford quality gear.
Nixon is proud to stand with 43 Institute to support these initiatives, which were so important to Ken.
